A logo that works everywhere.
Ready for signs, shirts and screens, with a one-page brand sheet in your colours. Concepts come as clear cards, one idea each.
- Logo suite
- Colours & fonts
- Brand sheet
The brief
Milano has made uniforms in Sharjah since 1999, but its website did not show it. Pages repeated the same keyword blocks, claims had no proof, and there was no clear way to ask for a quote.
What I did
- Redesigned the Milano logo and wrote the brand guidelines, so the site, print and social all look like one company.
- Restructured the site around how buyers search: one page per industry (corporate, hospitality, hospital, security, school, safety, workwear), plus services and brands.
- Rebuilt the service pages with original copy and FAQs. The corporate uniform page grew from about 330 to about 1,150 words.
- Replaced the repeated text blocks with a specific offer and a "Get a Quote" path in the navigation, the hero and the footer.
- Rewrote titles and meta descriptions, added internal links, and published a National Day landing page and a blog series.
- Generated and uploaded all page imagery to lift the visuals across every industry page.
New logo and brand guidelines
A bolder wordmark and a 17-page guideline covering logo construction, versions, a strict monochrome palette, Montserrat typography, and how the mark goes on uniforms, stationery and social.
Before and after
