Freelance design studio · UAE

Design
that sticks.

I design logos, social posts, apparel and websites for small businesses that want to be noticed first and remembered second.

Start a project → See the work
3 concepts2 revisions5 days
What I do

Four ways to stick.

Logo & identity

A logo that works everywhere.

Ready for signs, shirts and screens, with a one-page brand sheet in your colours. Concepts come as clear cards, one idea each.

  • Logo suite
  • Colours & fonts
  • Brand sheet
Social media

Posts people stop for.

Posts, stories and templates that look like you. Built to be repeated, so your feed stays consistent without me on every post.

  • Feed posts
  • Stories
  • Canva templates
Apparel & merch

Wear the brand.

Tees, hoodies, stickers and patches. Artwork prepared for screen print, DTF, embroidery and one-colour production.

  • Tees & hoodies
  • Stickers
  • Print-ready files
Websites

Sites that get the quote.

Design, build and copy for business websites, set up so visitors know how to ask for a quote. See the Milano Group rebuild below.

  • Site design
  • Build
  • Copy & SEO
Selected work

Real work. Real labels.

Every project here is real. Each one says what I did, who it was for, and what is AI-generated or still a concept.

Website · SEO

Milano Group website rebuild

Client
Milano Group, uniform manufacturer, Sharjah (since 1999)
My role
Design, build, copywriting and SEO, solo
Status
Live since autumn 2026 at milanogrp.com

Page visuals use AI-generated imagery, approved by the client.

The brief

Milano has made uniforms in Sharjah since 1999, but its website did not show it. Pages repeated the same keyword blocks, claims had no proof, and there was no clear way to ask for a quote.

What I did

  • Restructured the site around how buyers search: one page per industry (corporate, hospitality, hospital, security, school, safety, workwear), plus services and brands.
  • Rebuilt the service pages with original copy and FAQs. The corporate uniform page grew from about 330 to about 1,150 words.
  • Replaced the repeated text blocks with a specific offer and a "Get a Quote" path in the navigation, the hero and the footer.
  • Rewrote titles and meta descriptions, added internal links, and published a National Day landing page and a blog series.

Before and after

Before
Milano Group homepage before the rebuild: a slider banner, grey service cards and long text blocks
Archive.org capture, 12 Jul 2025
After
Milano Group homepage after the rebuild: industry-led hero, quote button and industry cards
milanogrp.com, October 2026

Results: tracking started in October 2026. The site is too new to show a search trend, so I won't claim one. The 90-day Search Console comparison goes here in January 2027.

Logo · Social design

Baked by FHQ logo and posters

Client
Baked by FHQ, a home bakery in Dubai, founded by my sister
My role
Logo, poster design and social content
Instagram
@bakedbyfhq, 1,907 followers on 30 Oct 2026

A family business. Product photos are the founder's own, with AI-assisted enhancement on some.

The brief

A home bakery taking orders through WhatsApp and Instagram needed a look people could recognise and a clear way to order, so each offer worked as an ad on its own.

What I did

  • Designed the "B" logo, in use on the Instagram account since at least June 2022.
  • Built a repeatable poster layout: one product photo, one headline, prices and validity dates, and the Instagram and WhatsApp contact strip.
  • Produced the October 2026 offers: Gift Something Sweet, Brownie Deals and the new Fudge Cake launch.

Before and after

Before
A 2023 Baked by FHQ post: a photo of halwa in a glass dish with the logo in the corner
Post from 1 May 2023: own photo, logo watermark
After
Three October 2026 Baked by FHQ posters: Gift Something Sweet, Brownie Deals and New Fudge Cake
Instagram grid, 30 Oct 2026

Results: the look is now consistent across the grid. There are no earlier follower or order figures, so I'm not claiming growth. A 90-day comparison goes here in January 2027.

Uniforms · Concepts

1PRESSO and Nimbus apparel concepts

1PRESSO
Café uniform mockups for the client
Nimbus
Softshell jacket concept for Milano Group
My role
Concept design, mockups and product presentation

1PRESSO visuals are AI-generated mockups. Nimbus is a proposed concept, not a product on sale.

1PRESSO café uniform system

A uniform set for a café team: T-shirt, hoodie, cap and trousers, with front and back logo placement, shown flat and in use.

1PRESSO uniform set: beige T-shirt front and back, brown cap, rust hoodie front and back, brown trousers
The set, front and back
Two baristas wearing the 1PRESSO T-shirt, cap and hoodie in a café
The set in use

Nimbus softshell jacket concept

A presentation for a B2B and retail jacket: construction details, two commercial versions (Pro for uniform programmes, Retail for e-commerce) and a full size chart, written as a concept.

Nimbus slide: zip pull, adjustable cuff and hem drawcord details
Construction details
Nimbus slide: Pro and Retail versions
One pattern, two versions
Nimbus slide: fit and size chart from XS to 4XL
Fit and size chart
Own venture · Social design

Abbasi Flavors poster system

Business
Abbasi Flavors, homemade Pakistani-style achars and chutneys, UAE
Ownership
My own venture, not a client
My role
Poster design, menu card and Instagram content

My own business, shown to demonstrate a repeatable system, not as client work.

The brief

A small food business with many products needed one poster format that could be reused for every jar, with the price, pack size and ordering route on every post.

What I did

  • Built one poster template: bold condensed headline, a price burst, packaging sizes, "Order now" and the WhatsApp number, so each new product takes minutes.
  • Used the same template across the product range, with a separate style for the shami kabab and cutlets.
  • Designed a five-page menu card with dishes, serving sizes and prices, grouped by course. Two pages are shown below.
Abbasi Flavors poster: Grated Beetroot Chutney, Pakistani style, 15 dirhams for 250 grams
Beetroot chutney, 22 Jun 2023
Abbasi Flavors poster: Chili Achar, Pakistani style, 15 dirhams for 250 grams
Chili achar, 21 Jun 2023
Abbasi Flavors poster: Lemon Achar, Pakistani style, 15 dirhams for 250 grams
Lemon achar, 20 Jun 2023
Abbasi Flavors menu card page: Main Course, with chicken and mutton karahi dishes, serving sizes and prices
Menu card, page 3: main course
Abbasi Flavors menu card page: Chutney and Achars, 250 grams each, with jar photos
Menu card, page 5: chutneys and achars
More on Instagram →
How it works

Simple. Fast. Clear.

  1. 1

    Brief

    You tell me about your business, your people and what you want to be known for.

  2. 2

    Concepts

    I trace out the ideas and show you the strongest three.

  3. 3

    Revisions

    You pick a direction. I polish it until it feels right.

  4. 4

    Delivery

    Final files, ready for print, web and social.

3 concepts2 revisions5 days

Turnaround and revisions are agreed up front, so you know what you get before we start.

Why Trace That

Cheeky, never rude.

  • You work with the designer.No account managers, no middle layer.
  • You know what you get.Turnaround and revisions are stated before we start.
  • Built for small brands.Big-brand polish, sized for your budget.
  • Made to be noticed.Bold colour, clean shapes, real personality.
I'll sayYou won't hear
Your logo, ready for signs, shirts and your shop.We leverage holistic branding solutions.
3 concepts · 2 revisions · 5 days.Unlimited revisions!!!
Trace that idea.Check out this amazing awesome design.
Say hi

Got a brand that needs to stick?

Message me on WhatsApp, DM on Instagram or send an email. I reply with a plan, a price and a date.

@trace.thatOpen Instagram DM →
+971 55 755 4252WhatsApp me →
hello@tracethat.studioEmail me →

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